Creative Suite 6 to come in four iterations and is aimed at the country’s vibrant media market targeted at graphic design, video editing and web development professionals.
Technology giant Adobe on Tuesday launched the latest version of its Creative Suite of products with enhanced functionalities and support for 10 Indian languages in its InDesign software in the country.
Creative Suite is a collection of graphic design, video editing, and web development applications like Photoshop, Acrobat, InDesign and Illustrator.
Aimed specially at the professionals in designing, media and entertainment industries, the new software ‘Creative Suite 6’ (CS6) would be available in four suites — Master Collection (Rs 1.56 lakh), Design and Web Premium, and Production Premium (Rs 1.14 lakh) each and Design Standard (Rs 78,288).
“This release is particularly significant for the large Indian creative community, which is riding a wave of digital printing, media and connectivity proliferation in the country,” Adobe Systems Managing Director South Asia Umang Bedi told reporters in New Delhi.
India’s media and entertainment industry is expected to register a CAGR of 15 per cent to reach Rs 1,457 billion by 2016, according to a recent FICCI-KPMG report and that is the market we are looking at, he added.
Bedi is confident that the new products will help the company strengthen its presence in the Indian market.
“India is a very strong market for us and that is evident from the fact that about 33 per cent of our workforce is here…For a long time, we felt that our products should have support for Indian languages and in the new InDesign software, there is support for 10 Indian languages,” he said.
The company does not disclose country-specific revenue details.
Adobe has also extended its online store to help consumers pay for the software in Indian rupees.
Globally, Adobe Systems has unveiled its Adobe Creative Suite 6 product line along with its ‘Adobe Creative Cloud’, a cloud-based subscription service for creative professionals.
However, the cloud service, under which professionals have the option to use the software by paying a monthly subscription, is not available in India currently.