Archive | October 2012

Happy Halloween! Google doodles a trick-or-treat surprise

Happy Halloween! doodle is Google’s Halloween surprise for visitors across the globe. Halloween is a yearly celebration observed worldwide on the last day of October, the eve of the Western Christian feast of All Hallows, hence the name all-hallows-eve, which got shortened to Halloween.

The doodle shows a street with a series of houses. Visitors can trick-or-treat by clicking on the door of each house. Clicking each door reveals a surprise, just like in real-life trick-or-treating. In this case, there’s an octopus behind one of the doors, a spooky pair of eyes behind another, while yet another has a skeleton. Of course, no neighborhood, real or virtual, would be complete on Halloween without pumpkins carved into jack-o’-lanterns.

But in a year when Abraham Lincoln was depicted as a vampire hunter and zombies are everywhere, gory costumes that were once reserved for preteens and teens are now available in ever-smaller sizes.

“For the last couple of years, darker is where it’s been at,” says Melissa Sprich, vice president of Halloween merchandising for Party City. For babies and toddlers, Sprich says “darker” may mean dressing as a devil this year, rather than a cheerful dinosaur. But for all other ages, many parents are seeking vampires, zombies and “the Freddies, Jasons and Chuckys” even for kids too young to see those characters on screen.

David J. Skal, who has chronicled America’s fascination with horror since the 1990s in numerous books, including “The Monster Show,” says he’s surprised at the level of “monster-ization of children” we’re seeing this year.

He points out that for centuries, frightening masks and “scary stories have been used to pass on a kind of coming-of-age message to children that the world is not always a safe and welcoming place.” Perhaps, he says, this year parents are especially preoccupied with just how unwelcoming the world seems.

Of course, this year Halloween comes in the aftermath of hurricane Sandy, with celebrations ranging from non-existent in the severely effected parts of the US, to muted in others. Elsewhere in the world, some Catholic bishops in Poland say that Halloween is harmful because it promotes “diabolical” behaviour and are asking believers not to observe it.

Archbishop Andrzej Dziega in Szczecinsaid in letter to his parishioners that under the vestige of fun, Halloween can be “destroying the spiritual life.” The “tricks” hide “diabolical attitudes” by encouraging readiness to harm the others. He asked believers not to observe Halloween.


Lead Pay-Per-Click Programs

Unbeknown to many, there are hundreds of search engines out there, and many of them provide possibilities for you to publicize your corporation’s web site. Here are several of the top rated pay per click programs.

Naturally, the King of pay per click is Google Ad Words. Google makes it highly easy to set up an account and get your adverts running in just a few minutes. Google offers extremely radical tutorials and free tools to aid newbie’s to Google Ad Words. There’s a preliminary cost of $5 to create an account and the bids start at a penny.

Yahoo! Search Marketing has a very pro, good maintained site. Yahoo! essentially initiated the PPC search engine model in 1997, after discovering a necessity for a more targeted search engine. The company first operated as GoTo and after changed to Overture. In 2005, it was re-established as Yahoo! Search Marketing. Yahoo’s main product is Sponsored Search. This provides sponsored lists in search results on the internet’s lead portals and search engines, reaching over eighty percent of net users. At the time of this article, Yahoo! Offers a $25 free credit when you register.

Microsoft ad Center (MSN and Bing) is the newest player in the most highly rated pay per click platforms, but it if’s already making an impact and spending extra money on promoting than any of the other major search engines. You may sign up with just $5 and a few minutes of time. If you are expenditure $30 per day in search advertisements you may utilize one of the Microsoft Media consultants to help you plan, create, run, and analyze your 1st ad Center campaign.

7Search focuses on serving web site owners of ‘low net margin’ business categories that do not want to (or can’t) pay over 10 cents a visitor. 7Search now offers advertiser results for over 1.5 billion searches a month.

ABCSearch has been working since 2001 and makes a plea to be the world’s biggest privately held meta search site. The company oversees over three billion searches per month through out its web of specialized engines and smaller search engines that offer smaller budget online advertisers a reasonable means to expand their PPC traffic attempts.

MIVA is a network of partner websites accounting for over 2 billion queries per month. When you make an account with this business, your adverts can appear throughout the MIVA web, including websites like, Info Space and World News. offers web advertisers with a cheap, easily tracked method of generating sales leads. Search feed provides one of kind campaigns for advertisers of different types and sizes and might support advertiser lists for assorted global market.

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